SEJournal Online is the digital news magazine of the Society of Environmental Journalists. Learn more about SEJournal Online, including submission, subscription and advertising information.
From TV Meteorologists, More Straight Talk About Climate Change
![](https://www.sej.org/sites/default/files/chase-cain-screenshot90.png)
Reporters covering floods, fires and other weather-driven disasters sometimes hesitate to link these extreme events to climate change. But TV meteorologists increasingly see an opportunity — and a responsibility — to help local audiences better understand the connections. Their unique relationship with viewers makes it easier to get past partisan divisions, while innovative tools are providing new ways to communicate information.