By BILL KOVARIK

In 2006, Al Gore's An Inconvenient Truth dominated The New York Times best seller list. But in 2007, Glenn Beck's swaggering rebuttal, An Inconvenient Book, topped the same list with the idea that climate change is "the greatest scam in history."

While Beck's book has little chance of outselling Gore's book over the long run, the paradox illustrates a larger problem in the environmental publishing industry: serious science is a hard sell.

 By BUD  WARD

The hard truth of the matter is that few of the reporters most likely to read this column will be in a good position to ask the presidential election front runners or nominees penetrating questions about environmental policy.

Few of them may have the opportunity, even briefly along a rope line, to probe a candidate's familiarity with "cap and trade" versus carbon taxes, wetlands restoration versus coastal development, nuclear energy versus coal versus biofuels versus conservation.

   The new SEJ book award, along with plans for an increased emphasis on environmental books at this year's SEJ annual conference in Roanoke, VA, are reflections of an increasing interest in environmental book publishing among SEJ members.  Yet trends in the national marketplace of ideas seem paradoxical.

Two environmental books have topped the bestseller list in recent years—Al Gore's An Inconvenient Truth and Glenn Beck's An Inconvenient Book. (See page 11). That both would rise to the top of the market may seem to be a bit of a paradox.

The agenda for SEJ's 18th Annual Conference — Oct. 15-19 —continues to develop as a number of stars in the journalism community have committed, including legendary author Wendell Berry and former NPR Morning Edition host Bob Edwards.