SEJournal Online is the digital news magazine of the Society of Environmental Journalists. Learn more about SEJournal Online, including submission, subscription and advertising information.
On Our Watch, Say Goodbye to Tigers
![](https://www.sej.org/sites/default/files/JBurnside90_0.jpg)
The quarterly SEJ President's Report in SEJournal normally examines an issue important to the future health of the Society of Environmental Journalists and what you as a member might do about it. This time, in the just-released Winter 2015 issue, Jeff Burnside's report examines a different set of responsibilities: whether journalism is asleep at the wheel in failing to sufficiently cover a looming, irreversible environmental issue. Our most iconic and beloved wild species are now on the precipice of extinction, functionally if not literally.