"Pro-industry advertisements amounted to greenwashing, an Ad Standards Canada decision found. Canada Action is appealing. "
"Canada’s advertising regulator has determined that ads claiming liquified natural gas (LNG) will lower emissions are inaccurate, misleading, and distort scientific data.
The Ad Standards ruling was shared anonymously with the Canadian Association of Physicians for the Environment (CAPE), which described the pro-LNG ads as “greenwashing.”
“These misleading ads are deeply offensive to every healthcare worker who has to treat patients suffering from the health effects of climate change,” said Dr. Melissa Lem in a statement. Lem is a Vancouver-based family physician and president of CAPE, who described adverse health effects of climate change as including heat illness, asthma exacerbations from wildfire smoke, and anxiety and depression after wildfire evacuations, among others.
The complaint was made against advertisements paid for by Canada Action, a federally-registered non-profit organization that promotes resource development in Canada, particularly the fossil fuel sector. Canada Action uses traditional and social media to advocate for the resource sector, and leads publicity campaigns in support of the Alberta tarsands, pipeline expansion, and LNG development."
Advertisement 
