Wal-Mart, Largest U.S. Grocer, Is Now Selling Ugly Fruit And Vegetables

"Over the past few years, so-called ugly fruit and vegetables have been gaining a host of admirers.

Now, Wal-Mart has officially joined the bandwagon. Starting this week, America's largest grocer says it is piloting sales of weather-dented apples at a discount in 300 of its stores in Florida. If this were one of those Hollywood movies where the mousy girl gets a dramatic makeover, this would probably be the scene where she gets asked to the prom (minus the sexist subtext).

"We're excited to announce that after months of discussion, a brand of apples from Washington state, called "I'm Perfect," will make its debut in Walmart stores this week," Shawn Baldwin, senior vice president for global food sourcing, produce and floral for Wal-Mart U.S., writes in a company blog post. He adds, "We're proud to be the first retailer to bring these apples to you." The apples will be sold in 2- and 5-pound bags, he says."

Maria Godoy reports for NPR July 20, 2016.