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Film Studio Aims To Stir Up ‘Populist Anger’ Over Climate Crisis

"Yellow Dot Studios produces short-form videos to inform with ‘genuine, righteous anger’ and ‘laugh-out-loud comedy’"

"The ad opens on a bucolic mountainscape, a lush, ascending piano run playing in the background. Gauzy clips from nostalgic midcentury auto ads fill the screen. “See the USA in your Chevrolet,” 1950s diva Dinah Shore sings.

But this isn’t your average car advertisement. Soon, the title track from Singin’ in the Rain begins to play, and scenes of cars burning amid wildfires and filling with water in floods start rolling. The once rollicking music becomes somber.

This commercial is the latest production from Oscar-winning director Adam McKay’s climate-focused production company Yellow Dot Studios. Launched last year, the non-profit studio produces short-form videos aiming to push back on climate disinformation."

Dharna Noor reports for the Guardian March 9, 2024.

Source: Guardian, 03/11/2024