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How Green Is Your Cell Phone?

Here are a few tips for examining company "eco-friendly" marketing claims, and exploring how cell phones and their use impact the environment, all of which can serve as a hook for compelling consumer news stories in any media.

Fracking Associated with Well Water Toxics; Causation Not Yet Proven

EPA warns Pavillion, WY residents not to drink or cook with their well water, and that the presence of methane (the main ingredient in natural gas) is so high that they should ventilate any room in which a shower is operating, and to not ignite anything in a closed room in which water is running.

Dead Zones Degrade All U.S Coastal Regions

There were just 12 of these hypoxic areas in the 1960s. Now there are more than 300, or nearly half of the 647 waterways investigated by a consortium of federal agencies that released its report on Sept. 3, 2010.

"A New Name for High-Fructose Corn Syrup"

"The Corn Refiners Association, which represents firms that make the syrup, has been trying to improve the image of the much maligned sweetener with ad campaigns promoting it as a natural ingredient made from corn. Now, the group has petitioned the United States Food and Drug Administration to start calling the ingredient 'corn sugar.'"

Source: NYTimes, 09/15/2010

"U.S. Meat Farmers Brace for Limits on Antibiotics"

"Dispensing antibiotics to healthy animals is routine on the large, concentrated farms that now dominate American agriculture. ... Now, after decades of debate, the Food and Drug Administration appears poised to issue its strongest guidelines on animal antibiotics yet."

Source: NYTimes, 09/15/2010

"Biotech Company to Patent Fuel-Secreting Bacterium"

"A biotech company plans to announce Tuesday that it has won a patent on a genetically altered bacterium that converts sunlight and carbon dioxide into ingredients of diesel fuel, a step that could provide a new pathway for making ethanol or a diesel replacement that skips several cumbersome and expensive steps in existing methods."

Source: NYTimes, 09/15/2010

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