BP Buys 'Oil' Search Terms to Redirect Web Users

"Be careful where you click, especially if you're looking for news on the BP oil spill.

BP, the very company responsible for the oil spill that is already the worst in U.S. history, has purchased several phrases on search engines such as Google and Yahoo so that the first result that shows up directs information seekers to the company's official website.

A simple Google search of "oil spill" turns up several thousand news results, but the first link, highlighted at the very top of the page, is from BP. "Learn more about how BP is helping," the link's tagline reads.

A spokesman for the company confirmed to ABC News that it had, in fact, bought these search terms to make information on the spill more accessible to the public."

Emily Friedman reports for ABC News June 5, 2010.