"Labels on Tropicana Pure Premium orange juice and four of its brand siblings will begin carrying early next year an increasingly familiar certification — the butterfly seal conferred by the Non-GMO Project, a nonprofit group that verifies products as being free of genetically engineered ingredients.

The decision to add the seal to Tropicana is notable because its parent, PepsiCo, has been one of the biggest opponents of state efforts to impose labeling requirements on such foods.

'Consumers today have a desire for transparency from brands, and that desire is only going to increase,' said Björn Bernemann, vice president and general manager for the Tropicana brand in North America."

Stephanie Strom reports for the New York Times December 10, 2015. [2]