"In the rural Michigan community Nicholas Schmidt lives, pickup trucks are a way of life.

On Thursday, Schmidt and the city he calls home — Standish, Michigan, population less than 1,500 — made history with the handover of a key fob. He became owner No. 1 of Ford Motor Co.’s first electric pickup, the F-150 Lightning.

Schmidt, the chief technology officer of a grid optimization startup, said the Lightning will replace the gas-powered F-150 that’s been in his driveway. For Ford, he’s a customer right out of central casting: a Tesla Model 3 owner who had a deposit down on the Cybertruck and considered a Rivian R1T."

Craig Trudell reports for Bloomberg Green May 26, 2022. [2]

SEE ALSO:

"America’s Favorite Truck Is About to Test Tesla’s Dominance" (Bloomberg Green) [3]